PRIVATE LABEL

When we initiate our cooperation, the first thing that happens is that we will have a meeting to discuss the product and plan the process, along with other factors that are of importance. We talk about your thoughts and wishes for content and packaging, but it can also be your target group, which distribution channels you can use, and of course the type of product and scope.

INGREDIENTS

Depending on the product and brand we are going to create, there are a variety of aspects to consider, and ingredients to use. We always take your wishes and how you think about your brand as our starting point. Do you want something new and inspiring, how do we create a common thread through an entire series, how do we give the product an exotic twist? Is the environment and animal welfare important to you? Our knowledge and expertise allows us to inspire you and inform you about new trends and developments in hair, skin and beard care.

CLAIMS & MARKINGS
There are various certifications and markings available that communicate the product's benefits and content. We help you make sure that your products are correctly marked.

At this point we know what you want and we have decided to work together. We will sign a start-up agreement with each other and start the development:
·       Our chemist, who is involved in the process from the beginning, creates the requested product, which is submitted an internal quality control
·       The product will be sent to you
·       You test the product with your reference group. Focus groups independent of each other are preferred
·       OK from customer

PACKAGING & DESIGN

The packaging and design is the exponent of your brand and it is extremely important. The packaging has multiple functions, to preserve the product, sell it, compete with other products on the shelf and communicate the values of your brand.

Often you have an idea of what you want the product to look like, or perhaps you even have a sample or a picture. The quantities influence what packaging that will be suitable and we have about ten different partners all over Europe that will cover al kinds of possible (and "impossible") solutions.

The design work, which takes place in parallel is focused on signaling the values of your brand. We work closely with you and come up with various suggestions for designs. A process that normally lasts for about 3 weeks including proofreading. We are also responsible for ensuring that all claims and the INCI list (table of contents of the raw materials) are correct so you can rest assure that everything is correct.

TESTING

To ensure the quality of your hair, beard and skin care products, they undergo a number of different tests:

• Stability Test 
• Challenge Test (bacterial control)
• Safety Assessment - CPSR  (not harmful to skin, or otherwise harmful)
• Compability Test

At this point it´s time to start the production and bring the products to market. 

This work includes e.g.:

• Ordering raw materials
• Ordering packaging and labels 
• Manufacture of the product
• Filling the products
• Packing for transport
• Distribution

The entire process from the first meeting to final delivery is a parallel process. The time required depends on the complexity of the product. Against this background, it normally takes between 6 months and up to 1.5 years to develop your product. Our flexibility is one of our greatest strengths, which means that it can often go faster.